Hello, snacky babies. Today I will be discussing the oddity that is Yan Yan. Packaged in a flimsy cardboard tube (seen at left) with a plastic divider inside, Yan Yan consists of sweet cracker sticks and a vanilla-style sauce for your dipping pleasure. The sticks are about 3" long and 1/4" in diameter, and you get around 16 in your package. The crisp sticks have a minimal sweetness that reminds me of those digestive crackers babies eat. The sauce, on the other hand, had the kind of heady vanilla sweetness that leaves behind a hint of sour milk aftertaste. But fear not Yan-Yanners, if vanilla is not your flavor of choice, you also have strawberry and chocolate dipping sauce options.
While the tasting experience is less than extraordinary, the unique Yan Yan fun comes from the words imprinted on the stick itself. The packaging does say "look inside for fun words" and so I was prepared for snack-sized literary engagement; well, I got it. Yan Yan is the embodiment of a Dadaist snack manifesto. Here is a sampling of the quality artistic expression included on just a few of my Yan Yan sticks.
"SQUIRREL BEST FRIEND."
"RHINOCEROS THINK BIG"
"CHICKEN KOKEKOKKO"
"GOAT YOU ARE LUCKY TODAY"
And my personal favorite:
"STAG BEETLE LOVE IT"
This is the kind of anarchistic, anti-bourgeois associative language-play that would make Tristan Tzara proud. In fact, I am preparing a staged Yan Yan reading for 2013 as part of my ongoing series entitled "Performative Snack Presence(s)."





